Fabric (2024–2026)

Fabric, the company Massimo co-founded with Eeshita: a high-level intro plus a page per thing they built.

  1. Fashion brands and retailers (2024–2025)— The 2024–2025 bet on fashion brands and retailers as Fabric's first customers: the story page plus its pictures.
  2. Consumer AI agents (2025–2026)— The 2025–2026 bet on consumer AI agents as the customer for Fabric's context: the story page plus its pictures and videos.
  3. Fabric (2024–2026)— High-level overview of Fabric: how the DMA opening up behavioural data and the LLM redesign of consumer apps converged in March 2024 into an infrastructure company — and the two paths the team weighed at the end of 2024.